A startup idea that aimed to bring gaming themed clothing into the mainstream. Gaming apparel typically consists of graphic tees, hoodies and accessories, usually loud and bold pieces that are immediately identifiable. Our team sought to produce pieces that were still loyal to the games they represented but in a subtler way; this could be through a simplified motif on a sweater or a subdued print on a dress shirt.

 

I designed logo ideas and women’s garment concepts before the business pivoted focus.